Best CRO tool ever! Recommend everyone.
I'm using it on all of my websites and always suggest it to my clients to record the complete sessions of each visitor. It helps to …
Starting at $55 per month 5000 sessions
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What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic…
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Video Reviews
2 videos
Smartlook Creates A Window For The User To View & Then Understand Customer Interaction: User Review
02:31
Smartlook Allows For Host To Solve Website/App Error Through Monitoring User Experience: User Review
01:54
Pricing
Pro
$55
Cloud
per month 5000 sessions
Free
Free forever
Cloud
per month 3000 sessions
Enterprise
Custom pricing
Cloud
Entry-level set up fee?
- Setup fee optionalOptional
For the latest information on pricing, visithttps://www.smartlook.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers, marketers, UX designers and developers, and help them improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.
Smartlook offers the ability to record users’ behavior in Unity games. The vendor states clients include Madfinger Games, MobilityWare, and Awesome Prototype.
Smartlook started in 2016 and currently boasts more than 2,800 paying organizations across the globe including companies like Paxful, Sky, Volvo, Vogue, Papa Johns, Miele, and Livestorm.
Smartlook Screenshots
Smartlook Videos
Smartlook helps analyze user behavior. It provides qualitative information that helps to understand in-depth what’s going on in apps and websites.
Smartlook: How Fitify uses Smartlook to understand their visitors.
Fitify is a workout app to lose weight, burn fat, build muscle & strength. Check out how Fitify uses Smartlook to understand their visitors.
Events introduction.
Events are essential for any kind of analysis. They show how users interact with content. Be it a page, video, button, pop-up window or a newly released SaaS feature. Events describes what needs to be changed to improve conversions.
Heatmaps introduction.
Heatmaps are a visual way of seeing aggregated data that shows what works and what doesn’t work. They show where people click and where they move their mouse, and how far they scroll on a page.
Smartlook SDK Recording.
This short video showcases some of the many features available for mobile app recording in Smartlook.
Smartlook Integrations
Smartlook Competitors
- Hotjar
- Mixpanel
- Heap
- Google Analytics
- Adobe Analytics
- Kissmetrics
- Webtrends Analytics
- Coremetrics / IBM Digital Analytics (discontinued)
- Crazy Egg
- Bloomreach Commerce Experience Cloud
- GoSquared
- Woopra
- StatCounter
- Amplitude Analytics
- Mouseflow
- Inspectlet
- SessionCam (discontinued)
- Lucky Orange
- Jaspersoft
- VWO
- Contentsquare
- Siteimprove
- UserReplay
- Medallia Digital Experience Analytics
- SeeVolution
- Appsee Mobile App Analytics
- Twilio Segment
- Flurry Analytics
- data.ai
- Localytics
- Adjust by AppLovin
- Mobivity
- Kochava
- CleverTap
- Fullstory
- Matomo (formerly Piwik)
Smartlook Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
Smartlook Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 40% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 20% |
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(300)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve customer engagement. Users have gained valuable insights into visitor behavior through Smartlook's qualitative analytics, allowing them to address glitches and bugs on their websites and make them more user-friendly. The data provided by Smartlook has been widely shared across companies, enabling them to identify website issues and improve their marketing efforts. Smartlook's powerful features, such as recording video visits, building click maps and heatmaps, and creating sales funnels based on triggered events, have helped users solve debates about customer interactions with website tools, leading to increased conversion rates.
In addition to marketing, Smartlook has proven its worth in various other areas. It has been crucial in understanding visitor behavior on case-law database websites and improving user understanding through tutorials. It has also been instrumental in optimizing websites by identifying missing parts, areas where visitors stop, and the best parts that keep their attention. For small businesses, Smartlook is an essential tool for optimizing websites, identifying trouble areas, and creating a great customer experience. Users across different roles within organizations have seen major improvements in user experience and customer service initiatives through the valuable insights provided by Smartlook.
Web developers have found immense value in using Smartlook to gather feedback from clients, understand how they use websites, and identify any problems they may encounter. The software has also helped identify issues and pain points within apps, leading to informed decision-making and better solutions. With its ability to provide complete and relevant information about navigation, clicks, and behaviors, Smartlook helps users maximize conversions and make informed decisions for UX optimization.
Overall, users highly recommend Smartlook for organizations looking to better understand user needs, identify website issues, and improve services. It has been used across different departments to gain insights into different parts of products and track user behavior. From optimizing website performance to analyzing user interaction with websites, Smartlook proves to be a valuable tool for driving website and business decisions.
User-Friendly Interface: Users have consistently praised the user interface of Smartlook, with many stating that it is very user-friendly and intuitive. Several users have mentioned that the interface allows them to easily interact with the platform and perform tasks efficiently. The intuitive nature of the user interface has made it easy for users to navigate through different features and functionalities.
Valuable Filtering Options: A significant number of reviewers have appreciated the ability to filter user session recordings and heatmaps in Smartlook. This feature has allowed them to focus on specific behaviors or actions and gather valuable insights. Users liked how they can easily filter and drill down into specific interactions or areas on their websites, enabling them to closely analyze certain metrics or customer behaviors.
Convenient Data Sharing: Another common positive aspect highlighted by users is the easy share functionality of Smartlook. Many customers found it convenient to share important data, findings, and insights with their team members or stakeholders using this feature. This capability enables effective collaboration within teams and helps ensure that everyone involved has access to relevant information for decision-making purposes.
Confusing User Interface: Users have found the user interface of the product to be challenging to navigate and understand, resulting in difficulties when trying to complete tasks. They have mentioned that certain features are not intuitive and it takes time to figure out how to perform specific actions.
Unhelpful Customer Support: Some reviewers have expressed frustration with the lack of helpfulness from customer support. They have reported receiving unresponsive or unsatisfactory assistance when encountering issues or seeking clarification. Users have mentioned long response times and difficulty reaching a resolution for their problems.
Limitations in Free Version: Users have mentioned that the free version of the tool has certain restrictions. For example, they are unable to create funnels and adjust the playback speed of sessions without upgrading to a paid plan. This has been seen as a limitation for those looking for more advanced functionalities without having to pay for them.
Users commonly recommend trying Smartlook to analyze customer experience and understand user behavior on websites. They suggest using the tool to gain insights into user journeys and solve hidden problems. Additionally, users recommend Smartlook for various website roles, including website owners, designers, and programmers. Many users consider it a must-have tool for anyone who wants to improve their website or blog's performance and create a better user experience. With its affordability compared to competitors, Smartlook is a valuable tool that provides a comprehensive view of users and websites.
Attribute Ratings
Reviews
(1-25 of 46)Companies can't remove reviews or game the system. Here's why
January 28, 2022
A smart person always chooses a smart tool
We are using Smartlook for our B2C mobile apps. I have used Smartlook to get an insight that how people are using our application and I was able to identify a lot of key things from the user behavior. Also, we could make strong decisions based on the events data provided by them. Smartlook is a choice of smart people.
- Onboarding.
- Customer behaviour.
- Geographical data.
- As of now, I could not see any point that should be improved.
January 14, 2022
Get an in-depth insight into your visitor's journey, visually.
We use Smartlook to gain in-depth insights into visitor behavior on our websites. Thanks to Smartlook, we can track visitors' actions exactly as we cannot do with other analytics tools. This guides us to create a richer user experience. With Smartlook, we found out the important issues that our visitors experienced during the checkout step, so we were able to increase the conversion performance of our website.
- Tracking how visitors are behaving on the website visually by video.
- Well-designed and customizable dashboard to quickly monitor what's happening on your website.
- It works in "real" real-time, so you can track your visitors' sessions instantly.
- It would be great if Smartlook has a mobile app.
- Sometimes it's hard to understand how to use some features.
- You cannot see it in records visually when visitors interact with an iframe on the web page (probably it's impossible to make it technically).
November 25, 2021
Smartlook, or how to solve UX problems quickly and easily
We are using Smartlook only in the Product Department to detect UX problems of our website and improve them. We use it to increase our conversion rate thanks to funnel analysis and we also use it a lot to detect errors and bugs. So the main goal is really to improve UX in order to have more satisfied clients.
- The dashboard is really well done and summarize everything we need in a simple view.
- I love the funnel functionality, it helps us to see the step our users drop the most.
- Recordings are the thing we use the most to the real user journey.
- Events are also very well done to check actions precise page, or CTA...
- Behaviour flow is beta for the moment but I didn't really get it when I discovered it.
- The way to story our previous research. I sometimes don't find it easily, especially when I share Smartlook with a team.
- We can go further in collaboration mode, if I want to share findings with my team.
October 27, 2021
Smartlook Web
We use 2 separate instances of Smartlook; mobile and web. This review is specific to the web portion as there are differences between using the mobile and the web versions. My mobile review is on G2. I work closely with our customer affinity, support departments and QA departments to verify bugs. When we're working on improving features or new features we look at Smartlook to gather feedback from how people use our website. The best thing that Smartlook has over FullStory is that it tracks specific JS errors. This has been super helpful to see how many customers are seeing specific errors.
- You can search specific JS errors and get notifications.
- Dashboards are pretty good.
- I really like the funnels although I wish we had more but they cost.
- I feel nickel and dimed with the events and funnels.
- We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
- Recording playback isn't as clean and maneuverable like FullStory.
October 27, 2021
The best affordable user behavior tracking tool
As a full service digital agency our priority is gathering and analysing data. Smartlook helps us to gather live data from our client´s websites and landing pages for a reasonable price. We use heatmaps most frequently and always find insights in their results. Live recordings are incredibly useful for us as well. Performance-wise, Smartlook has no negatives and their support has always been responsive as well. There is still work to be done on the UX side, even though I use Smartlook frequently, it is not as user-friendly as it could be. Highly recommended overall!
- Packed with features.
- Easy to use heatmaps.
- New project setup takes less than 5 minutes.
- Occasionaly confusing user interface.
- App integrations cost extra.
October 25, 2021
A great tool to improve your website and app experience
We implemented Smartlook on our websites and web app in order to track the customer journey and understand how to improve it. We also used it during many campaigns, creating heatmaps of A/B test landing pages and seeing which one has the qualitative and quantitative better performances. Smartlook allowed us also to spot several issues in forms and landing pages that were very specific and hard to find.
- Landing page heatmaps.
- Customer journey recordings.
- Track events, such as errors or conversions.
- Analyze funnels.
- Projects and organizations structure was a bit confusing at the beginning.
October 25, 2021
Impressive and incredibly useful tool to understand customer journeys and boost conversations
Smartlook is a great tool to understand our customers and users. I use it specifically for two use cases:
- To understand their journey through our app which gives me great insight into where my product needs to be improved for better UX.
- To see where they experience issues or where actual errors in our app or API occurred which I can then debug really nicely given all the content from the user journey.
- Capture the user journey.
- Events, filters; these are a bit confusing.
October 25, 2021
Smartlook... a smart choice for agencies
We use Smartlook on our own website and across our client's websites to monitor their user's browsing trends and allow us to identify any bottlenecks and room for improvement in conversion rate. The software is used primarily in our marketing team, but the developers often join in with analysis meetings to discuss and implement solutions.
- Heat mapping.
- Screen recording.
- Conversion recording (form fills).
- One shortcoming (made worse by GDPR) is that of data sharing to other tracking software.
October 22, 2021
Helpful App to Evaluate Your Website
Smartlook is currently being used to evaluate and test the design and functionality of our website. It helps us test and identify what features are working or not.
- Recordings are pretty easy to view and use.
- Smartlook's website is pretty simple and intuitive.
- User management on Smartlook's website works well.
- Heat maps can use some improvement.
October 22, 2021
A Direct Line to Your Users' Behavior
Smartlook helps us understand users' behaviors and the good points and what needs improvement of our application. It is also an incredible tool for supporting our users. Looking at a user's session is worth more than a hundred messages exchanged over a support ticket. The ability to go and look for a specific user and session helps us understand what the user is going through and fix issues before they get mainstream.
- Record user sessions.
- Index user's metadata for later research.
- Heatmap of user's behaviors in the app.
- Analytics is lacking compared to competitors.
October 22, 2021
Great value for money!
It is used by many in the organization. With Smartlook, we can discover bugs, problems and get a better feeling of what kind of users we have on our page. We can see hotspots on pages and filter out different users. Based on this information, we can make our page better every day because we know what and where to look.
- Page speed.
- Heatmaps.
- Options to filter.
- Error reading.
- To pin/save users that are important.
October 22, 2021
Great Tool for Product Development!
Smartlook is being used to address UX and product development questions around how our app is being used, whether users are able to onboard and utilize features appropriately, whether bugs or issues are arising that make the app less usable, and how we can improve flow and UX based on user interaction with the app.
- [It] helps show trends in usability.
- Highlights trends in frequency of use, which is wonderful, because we want users to return to our app and engage.
- Highlights any issues in onboarding or usability so that we can stay agile and adjust anything we need to right away.
- Some recordings I've seen have started when the user is already logged in, so I missed the log-in process.
- I would like to have more visibility into what users are typing so that I can see if they are filling in information the way I would hope.
- I would like to have more identifying information so that I can reach out to users and assist them with issues or help them improve their profiles on our app.
October 22, 2021
It's simple & easy to use!
[As] a web designer I was looking for this simple, but useful tool for years! Makes it easy for you to understand your website visitors' behavior for FREE. Their new Heatmaps are also very simple and easy to use, even for mobile devices and tablets.
- Digital analytics.
- Heatmap tool.
- Session replay.
- There are a lot of recordings on my website, so it would be nice to have some of them recommended.
October 22, 2021
We can visually analyse user behavior
We use Smartlook to analyze user behavior on the web, tracking how users browse and interact with websites. We value the visualization of browsing down to the level of one specific user.
- Visualization.
- Online tracking.
- Free account.
- Heatmaps.
- Recording of user interactions.
- Browsing stored records.
- Records categorization.
- Permanent storage.
October 22, 2021
The journey is only beginning!
Smartlook is being used mainly by the design team to look for bugs and experience issues that may be affecting our final user. The company is great at having quantitative data, but we don't have enough qualitative insights to make decisions. Since one of our star metrics for the next quarter is to improve the user experience, we hope that Smartlook will help us to find out what could be better and how is it affecting the user.
- The dashboard with the main insights.
- Support by e-mail.
- Filter by specific behaviors (e.g. Rage Click).
- Events -- but I think this is something that we could improve ourselves in our system.
- Create some suggestions for funnels and heatmaps.
- Give general insights for a certain period of time, e.g. from Oct. 7th to 12th, 75 users left the checkout step and 60% of them left due to a payment issue. IDK just bringing some ideas!
- Send an e-mail with main insights.
October 22, 2021
All the things you need for CRO in one package
We use Smartlook for some quick analysis of clients' websites. In terms of heatmaps, scrollmaps, basic funnel drop off and some basic events.
- Events tracking without web analytics tools.
- Recordings.
- Personalized dashboards.
- Mobile apps analysis.
- Segmentation setup.
- Continuous tracking.
- Cookies integration.
October 22, 2021
Insights beyond analytics
In our company, we use Smartlook mainly in the marketing area to identify the origin of new leads and their behavior on our website. Occasionally, we also use it to see how our website adapts to different browsers. We analyze the behavior of our visitors and find possible flaws in the interface of our website, in this way we adjust and make improvements in real-time.
- Identify the origin of new leads.
- Highlighting possible UX design flaws.
- Display actual customer behavior.
- Identifying users.
- The way in which it displays visit data.
- The way in which it sometimes identifies events.
Smartlook is used by the Product team and punctually by developers. We use it to understand some bugs reported by our users and to understand how our users interact with the app and how we could improve it. It is really useful for us and allowed us to solve issues.
- Recording of the users sessions.
- Locating the users.
- Anonymizing the users.
- The possibility to easily add a recorded session as favorite.
- The possibility to classify the users (for example, by type of device).
- The possibility to see advanced statistics.
October 22, 2021
Excellent tool, very useful for those who want to start quantitatively tracking the navigations on their website
Smartlook is our central tool when making UX optimization decisions for our landings through A / B Testing. It provides complete and relevant information about navigation, clicks and behaviors that help us maximize conversion. It is used by both the marketing area, to define the contents that it places in each section of the web, and the programmers, to understand the flows of use of the products and improve the experience.
- Click tracking.
- Heatmap for mobile experience.
- Website viewing percentage.
- It is not easy to understand what data the heatmaps are built with.
October 21, 2021
A tool that lets you look through your clients' eyes
Smartlook helps us optimize our SL (sales latter) pages. You can get any heatmap, but with Smartlook you actually see (thanks to the recordings) what the users are doing and you can see the page from the prospect's perspective. This is the single most important feature to me. So to actually answer the question, it saves us money and time by making easier the whole process of tweaking the SL.
- Heatmaps.
- Recording of the user's journey.
- Tracking.
- UX / UI - it took me a while to get oriented and learn how to use the tool.
October 21, 2021
Great App Analytics Tool
We looked to Smartlook when Google Analytics was falling short. I needed to create custom funnels and filters for web and apps and Smartlook was the best solution for my needs. The sales staff was wonderful and accommodating when I was trying out the platform and the customer support agents held my hand while I learned Smartlook in depth. They made it easy for my employees to learn and now our entire team is a Smartlook expert. Smartlook also makes it easy for the consumer with many plans and custom plans to fit every need.
- Mobile app analytics.
- Heatmaps.
- Custom filters.
- Behaviors.
- They need a solution to follow app to website.
- An easier way to send videos.
- AI to help slog through all the videos.
October 21, 2021
Smartlook Review
Score 9 out of 10
Vetted Review
Verified User
We have been using Smartlook from the very beginning. It helps us to analyze the website by how customers are engaging with it and helps us to make better decisions in terms of marketing. They offer a lot of features which help us to analyze the website performance even the recording is so clear and they will tell us how and where the user is going and their behavior, and it helps us to make our product better.
- Recording.
- Funnel creation.
- Heatmaps.
- Sources combination.
- GA 4 support.
- Apps recording should be easy setup.
October 21, 2021
Excellent Tool. Highly Recommended
Every team member in our company uses Smartlook to understand and curate learning about the user's behaviour and how they understand whatever feature or experiment the team is rolling out. It helps us identify the use case scenarios of our power users and helps us make key decisions for our business.
- We conduct a lot of experiments. Smartlook sessions act as the primary tool to conduct remote user testing.
- We also measure app performance through Smartlook. Places where we see loading time greater than the threshold limit becomes insightful and a key indicator of problems that the team can pick up.
- The heatmaps are a clear-cut representation of how and where functionality is discoverable and accessible.
- The video resolutions is very poor. There is a good scope of improvement in that.
- The filters section is tough to understand and implement. A normal person, like an intern, is not able to apply the right filters to view a session.
- As a very active user myself, I am still [unable] to understand how and why I should use behaviour flows. Maybe you guys can work on better onboarding.
October 21, 2021
Fantastic service, excellent support, valuable insight!
Currently using this system to help make informed suggestions about UI improvements on clients' websites to drive sales and customer user experience on their websites.
- Filtering analytics and results quickly.
- Full session recordings.
- Easy to access results quickly.
- Would like ability to get more detailed reports in a digest form.
- Would love to get quick access through a mobile app.
- Insights and technical tips from Smartlook, based on user behaviour would be great!
October 21, 2021
Smartlook, a user-friendly interface which enables you to see how users interact with your website's content
Smartlook is a very useful tool that we use in conjunction with Google Analytics. We are a non-profit organization that offers an online platform for users to "make money do good" and invest in various good causes ranging from community projects to renewable energy. How users engage with our platform is crucial, especially as we have recently relaunched the site. Smartlook enables me to see what content users interact with, what the drop-off points on registration or investment funnels are, and it even picks up error messages. That information is displayed as either heatmaps or session recordings. The whole company has used that information to modify our platform to enhance our conversion rates. It's a simple tool with great features and the share functionality enables me to easily pass along any findings I discover. The support I have received from Smartlook has also been first class too.
- Filterable user session recordings.
- Filterable user heatmaps.
- Easy share functionality.
- Easy funnel creation.
- I've requested the ability to segment by acquisition source, if possible.